Expérience de consommation et structure de l’imaginaire d’une grappe de commerces (notice n° 1022261)
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fixed length control field | 02503cam a2200289 4500500 |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20250125165706.0 |
041 ## - LANGUAGE CODE | |
Language code of text/sound track or separate title | fre |
042 ## - AUTHENTICATION CODE | |
Authentication code | dc |
100 10 - MAIN ENTRY--PERSONAL NAME | |
Personal name | Maynadier, Boris |
Relator term | author |
245 00 - TITLE STATEMENT | |
Title | Expérience de consommation et structure de l’imaginaire d’une grappe de commerces |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Date of publication, distribution, etc. | 2016.<br/> |
500 ## - GENERAL NOTE | |
General note | 43 |
520 ## - SUMMARY, ETC. | |
Summary, etc. | Comment comprendre l’effet de synergie que génère une grappe de commerces indépendants ? Une approche ethnomarketing d’espace festif urbain permet de proposer une réponse empirique et originale : elle rend possible un imaginaire territorial et de consommation. Les modalités d’ancrage (grappe, lieu et expérience de consommation) et la structure de cet imaginaire social sont analysées. Les implications pour les managers sont développées à travers la production de marqueurs et d’attracteurs symboliques. |
520 ## - SUMMARY, ETC. | |
Summary, etc. | Consumption experience and structure of a retail cluster imaginary, the case study of a festive consumption urban space How to understand the synergic effect generated by a cluster of small businesses? An ethnomarketing approach from the St Peter’s Square in Toulouse allows to propose an original answer: it generates a consumption and place imaginary. The modalities of anchoring (cluster, place and consumption experience) and the structure of this social imagination are developed. The implications for the managers are developed through the production of markers and symbolic attractors. |
520 ## - SUMMARY, ETC. | |
Summary, etc. | ¿ Cómo comprender el efecto de sinergia que genera un racimo de comerciosindependientes ? Un enfoqueethnomarketing de espaciofestivourbanopermiteproponerunarespuestaempírica y original: haceposible un imaginario territorial y de consumo. Las modalidades de anclaje (racimo, lugar y experiencia de consumo) y la estructura de este imaginario social son analizadas. Las implicaciones para los gerentes son desarrolladas a través de la producción de marcadores y de atractoressimbólicos. |
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
Topical term or geographic name as entry element | imaginaire |
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
Topical term or geographic name as entry element | ethnomarketing |
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
Topical term or geographic name as entry element | grappe de commerces |
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
Topical term or geographic name as entry element | expérience de consommation |
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
Topical term or geographic name as entry element | business cluster |
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
Topical term or geographic name as entry element | consumption<br/>experience |
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
Topical term or geographic name as entry element | ethnomarketing |
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
Topical term or geographic name as entry element | imaginary |
700 10 - ADDED ENTRY--PERSONAL NAME | |
Personal name | Errajaa, Karim |
Relator term | author |
786 0# - DATA SOURCE ENTRY | |
Note | La Revue des Sciences de Gestion | 275-276 | 5 | 2016-04-16 | p. 143-151 | 1160-7742 |
856 41 - ELECTRONIC LOCATION AND ACCESS | |
Uniform Resource Identifier | <a href="https://shs.cairn.info/revue-des-sciences-de-gestion-2015-5-page-143?lang=fr&redirect-ssocas=7080">https://shs.cairn.info/revue-des-sciences-de-gestion-2015-5-page-143?lang=fr&redirect-ssocas=7080</a> |
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