Les stratégies permettant de gérer la sensation de foule (notice n° 1022266)
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fixed length control field | 03161cam a2200289 4500500 |
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control field | 20250125165707.0 |
041 ## - LANGUAGE CODE | |
Language code of text/sound track or separate title | fre |
042 ## - AUTHENTICATION CODE | |
Authentication code | dc |
100 10 - MAIN ENTRY--PERSONAL NAME | |
Personal name | Belaïd, Marwa |
Relator term | author |
245 00 - TITLE STATEMENT | |
Title | Les stratégies permettant de gérer la sensation de foule |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Date of publication, distribution, etc. | 2016.<br/> |
500 ## - GENERAL NOTE | |
General note | 47 |
520 ## - SUMMARY, ETC. | |
Summary, etc. | Nombreuses sont les recherches qui se sont intéressées au concept de la foule et à l’impact de cette dernière sur le comportement du client dans un contexte commercial. La plupart des résultats trouvés ont abouti à la conclusion que la foule tend à augmenter les émotions négatives et à diminuer le plaisir et la satisfaction. Il serait donc pertinent d’identifier les stratégies à mettre en œuvre afin de gérer la sensation de foule. Dans ce cadre, une approche exploratoire qualitative basée sur des entretiens en profondeur, des entretiens semi-directifs et un focus group a permis d’élaborer ces stratégies. La gestion des stands, des allées, de l’ambiance, de l’arrivée des clients et des facteurs sociaux permettrait de diminuer la sensation de foule. |
520 ## - SUMMARY, ETC. | |
Summary, etc. | Strategies to manage the perceived crowding: an exploratory qualitative research Numerous studies have focused on the crowding concept and its impact on the customer behaviour in a commercial context. Most of these studies showed that the crowding tends to develop negative emotions and inhibit pleasure and satisfaction. Consequently, it would be relevant to identify strategies to manage the perceived crowding. In this context, an exploratory and qualitative approach, based on in-depth interviews, semi-structured interviews and a focus group, has been developed to elaborate these strategies. Managing the stalls, the aisles, the environment, the customers’ inflows and the social factors would be a suitable solution to limit the perceived crowding. |
520 ## - SUMMARY, ETC. | |
Summary, etc. | Numerosos estudios se centran en el concepto de hacinamiento y su impacto en el comportamiento del cliente en un contexto comercial. La mayoría de estos estudios muestran que el hacinamiento tiende a promover emociones negativas e inhibe la alegría y la satisfacción. Por lo tanto, sería relevante identificar estrategias para gestionar el hacinamiento percibido. En este contexto, un enfoque indagador y cuantitativo, basado en entrevistas en profundidad, en entrevistas semi-estructuras y en grupos dedicados, ha sido desarrollado para elaborar estas estrategias. Gestionar los puestos, los pasillos, el entorno, el flujo de clientes y los factores sociales sería una solución adecuada para limitar el hacinamiento percibido. |
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
Topical term or geographic name as entry element | Sensation de<br/>foule |
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
Topical term or geographic name as entry element | stratégies |
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
Topical term or geographic name as entry element | comportement du client |
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
Topical term or geographic name as entry element | attributs environnementaux |
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
Topical term or geographic name as entry element | Perceived crowding |
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
Topical term or geographic name as entry element | strategies |
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
Topical term or geographic name as entry element | environmental attributes |
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
Topical term or geographic name as entry element | customer<br/>behavior |
700 10 - ADDED ENTRY--PERSONAL NAME | |
Personal name | Zine-Danguir, Samira |
Relator term | author |
786 0# - DATA SOURCE ENTRY | |
Note | La Revue des Sciences de Gestion | 275-276 | 5 | 2016-04-16 | p. 183-191 | 1160-7742 |
856 41 - ELECTRONIC LOCATION AND ACCESS | |
Uniform Resource Identifier | <a href="https://shs.cairn.info/revue-des-sciences-de-gestion-2015-5-page-183?lang=fr&redirect-ssocas=7080">https://shs.cairn.info/revue-des-sciences-de-gestion-2015-5-page-183?lang=fr&redirect-ssocas=7080</a> |
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