L’influence de l’image du magasin et des types de marque de distributeur sur le capital marque (notice n° 1022306)
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| fixed length control field | 02771cam a2200313 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250125165711.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kaswengi, Joseph |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | L’influence de l’image du magasin et des types de marque de distributeur sur le capital marque |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2016.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 88 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Dans cette recherche, nous étudions l’influence de l’image du magasin sur le capital marque d’une marque de distributeur pendant une période de crise économique. Nous contrôlons cette influence par trois types de MDD. Les résultats montrent que les consommateurs des marques de distributeur ont plus de préférence pour MDD premiers prix. Leurs choix sont davantage déterminés par les promotions et la qualité de service que par l’assortiment. De plus, ils mettent en évidence que les consommateurs ont tendance à privilégier les produits à forte fréquence d’achat et pénétration sur le marché. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The impact of store image and store brand-tier on retailer brand equity. The case of food products in France during the period of economic crisis In this article, we examine the relationship between store image on store brand equity in a period of crisis. We control the difference among three private label tiers. The results show that store brand consumers mainly prefer low-tier store brands. We also find that the choice is determined by in-store service and promotion than assortment. In addition, results reveal that they tend to prefer products which have high penetration and frequency. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | En este trabajo, estudiaremos la influencia de la imagen de la tienda sobre el capital marca de una marca de distribuidor durante un periodo de crisis económica. Controlamos dicha influencia por tres tipos de marcas de distribuidor. Los resultados revelan que los consumidores de las marcas de distribuidores suelen preferir las marcas de distribuidores a primer precio. Sus elecciones las determinan más las promociones y la calidad del servicio que el surtido. Además, subrayan que los consumidores tienden a privilegiar los productos de fuerte frecuencia de compra y penetración del mercado. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | image du magasin |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Capital marque |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | MDD premium |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | crise économique |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | premier prix |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | economic crisis |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Retailer brand equity |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | copycat store<br/>brand |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | premium store brand |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Store image |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ramaroson, Andry |
| Relator term | author |
| 786 0# - DATA SOURCE ENTRY | |
| Note | La Revue des Sciences de Gestion | 280 | 4 | 2016-10-21 | p. 85-92 | 1160-7742 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/revue-des-sciences-de-gestion-2016-4-page-85?lang=fr&redirect-ssocas=7080">https://shs.cairn.info/revue-des-sciences-de-gestion-2016-4-page-85?lang=fr&redirect-ssocas=7080</a> |
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