Les senteurs d’ambiance comme marqueur des expériences de fréquentation d’un point de vente : une approche par la valeur (notice n° 1022451)
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|---|---|
| fixed length control field | 02622cam a2200289 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250125165735.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Daghrir, Rabiaa |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | Les senteurs d’ambiance comme marqueur des expériences de fréquentation d’un point de vente : une approche par la valeur |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2018.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 64 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Cette recherche s’inscrit dans le cadre du marketing sensoriel et expérientiel. Elle tend à clarifier le rôle de l’empreinte olfactive d’une enseigne dans la création d’une expérience de fréquentation d’un point de vente et les évaluations de cette expérience à travers le concept de la valeur. Les résultats d’une expérimentation menée dans un terrain réel auprès de 475 clients ont montré qu’une signature olfactive influence positivement la valeur perçue des expériences de fréquentation et ce, via les émotions ressenties dans le point de vente. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The ambient scents as a marker of the experiences of frequenting a point of sale: a value approach This research is part of the sensory and experiential marketing. It tends to clarify the role of the olfactory footprint of a sign in the creation of an experience of attendance of a point of sale and the feedback from this experience through the concept of value. The results of the experiment conducted in a real field with 475 customers showed that olfactory signature positively influences the perceived value of attendance and experiences through the emotions felt at the point of sale. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Esta investigación es parte del marketing sensorial y experiencial. Tiende a aclarar el papel de la huella olfativa de una marca en la creación de una experiencia en el punto de venta y la evaluación de esa experiencia a través del concepto de valor. Los resultados de un experimento de campo llevado a cabo con 475 clientes mostraron que una huella olfativa tiene una influencia positiva en el valor percibido de las experiencias de asistencia, a través de las emociones experimentadas en el punto de venta. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Senteurs d’ambiance |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | valeur |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | expérience de fréquentation d’un point de vente |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | émotions |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | emotions |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Ambient scents |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | value |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | shoppingexperience |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Frikha, Azza |
| Relator term | author |
| 786 0# - DATA SOURCE ENTRY | |
| Note | La Revue des Sciences de Gestion | 287-288 | 5 | 2018-03-27 | p. 119-134 | 1160-7742 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/revue-des-sciences-de-gestion-2017-5-page-119?lang=fr&redirect-ssocas=7080">https://shs.cairn.info/revue-des-sciences-de-gestion-2017-5-page-119?lang=fr&redirect-ssocas=7080</a> |
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