Géo-optimisation du prix de vente par analyses factorielle et morphologique (notice n° 1022474)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02263cam a2200337 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250125165738.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Baray, Jérôme |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | Géo-optimisation du prix de vente par analyses factorielle et morphologique |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2018.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 87 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Le présent article introduit une nouvelle méthode pour optimiser spatialement le prix de vente d’un produit ou d’un service ainsi que les autres paramètres du marketing-mix en tenant compte de l’offre et de la demande. La méthode comprend une segmentation multidimensionnelle géographique selon les caractéristiques de l’offre et une détection automatique des opportunités commerciales et stratégiques. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Geo-optimization of sales price by factorial and morphological analyses This article introduces a new method for optimizing the selling price of a product or service as well as the other parameters of the marketing mix by taking account supply and demand. The method consists of a multidimensional geographic segmentation depending on the characteristics of supply, and the automatic detection of business and strategic opportunities by morphological functions. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Este artículo presenta un nuevo método para optimizar espacialmente el precio de venta de un producto o servicio, así como otros parámetros del marketing-mix teniendo en cuenta oferta y demanda. El método incluye una segmentación multidimensional según las características de la oferta y la detección automática de las oportunidades comerciales y estratégicas. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | fixation du prix |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | mix marketing |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | optimisation spatiale duprix |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | stratégie de prix |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | stratégie marketing |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | price strategy |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | spatial pricing |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | clustering |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | pricing |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | marketing strategy |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | marketing-mix |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Pelé, Martine |
| Relator term | author |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Soulabail, Yves |
| Relator term | author |
| 786 0# - DATA SOURCE ENTRY | |
| Note | La Revue des Sciences de Gestion | 291-292 | 3 | 2018-10-03 | p. 23-33 | 1160-7742 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/revue-des-sciences-de-gestion-2018-3-page-23?lang=fr&redirect-ssocas=7080">https://shs.cairn.info/revue-des-sciences-de-gestion-2018-3-page-23?lang=fr&redirect-ssocas=7080</a> |
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