La tribu spontanée digitale constituée autour d’une marque innovante (notice n° 1022616)
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|---|---|
| fixed length control field | 02005cam a2200253 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250125165817.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Harriet, Loïc |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | La tribu spontanée digitale constituée autour d’une marque innovante |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2021.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 30 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | L’objectif de cet article est de comprendre, sous le prisme du marketing tribal, les relations des membres d’un groupe spontané de consommateurs constitué autour d’une marque innovante sur les réseaux sociaux mais également les relations de ses membres avec la marque et le public non-membre du groupe. Cette recherche repose sur une étude de cas unique de la communauté Facebook « Club Tesla France ». |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This paper uses tribal marketing to understand relationships between members of spontaneous group built around innovative brand. In addition, it aims to explain relationship between members of the group and the brand. Finally, it provides elements about link between members of the group and the public no member. This research is based on case study about Facebook community “Club Tesla France”. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | El objetivo de este artículo es comprender, a través del prisma del marketing tribal, las relaciones de los miembros de un grupo espontáneo de consumidores formados en torno a una marca innovadora en las redes sociales, pero también las relaciones de sus miembros con la marca y El público no es miembro del grupo. Esta investigación se basa en un estudio de caso único de la comunidad de Facebook «Club Tesla France». |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | communauté de marque |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Marketing tribal |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | netnographie |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | netnography |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | brand community |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Tribal Marketing |
| 786 0# - DATA SOURCE ENTRY | |
| Note | La Revue des Sciences de Gestion | 309-310 | 3 | 2021-09-27 | p. 39-47 | 1160-7742 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/revue-des-sciences-de-gestion-2021-3-page-39?lang=fr&redirect-ssocas=7080">https://shs.cairn.info/revue-des-sciences-de-gestion-2021-3-page-39?lang=fr&redirect-ssocas=7080</a> |
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