Enfance, alimentation et publicité : quels rôles pour le marketing ? (notice n° 1024140)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01652cam a2200217 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250125170357.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Charry, Karine |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | Enfance, alimentation et publicité : quels rôles pour le marketing ? |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2008.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 44 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This paper investigates a new issue in advertising efficiency in young populations (children), i.e., social marketing campaigns using messages eliciting negative affective reactions in order to convince the child to adopt the proposed behavior. Social Marketing and advertising campaigns using fear (negative affective reactions) in this context are not new topics. However, it is their implementation in children’s population which is new and has not been studied so far. Indeed, many pieces of research have stressed the importance of affective reactions in children responses to marketing stimuli while most of these stressed on positive affective reactions but not on negative ones. In this paper we show how negative affective reactions can be efficient when they are used to promote a balanced diet among children. The results of both qualitative and quantitative studies reported here provide encouraging results in this respect. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | advertising |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | social marketing |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | children |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | obesity |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Pecheux, Claude |
| Relator term | author |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Reflets et perspectives de la vie économique | XLVII | 2 | 2008-07-07 | p. 9-17 | 0034-2971 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/revue-reflets-et-perspectives-de-la-vie-economique-2008-2-page-9?lang=fr&redirect-ssocas=7080">https://shs.cairn.info/revue-reflets-et-perspectives-de-la-vie-economique-2008-2-page-9?lang=fr&redirect-ssocas=7080</a> |
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