À qui se fier : à la publicité ou à des experts au-dessus de tout soupçon ? (notice n° 1024141)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02373cam a2200241 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250125170357.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Bultez, Alain |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | À qui se fier : à la publicité ou à des experts au-dessus de tout soupçon ? |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2008.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 45 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Once households start loosing confidence in their economic future, they get increasingly concerned by the net utility of their consumption expenditures. Yet, ex-ante estimation of the value-for-money, that they expect to derive from their purchases and choices, may be a costly exercise – if only, time-wise –, which most often they cannot afford. Rather than experimenting by themselves, on their own, by successive trials and errors, they tend to turn to cheaper efficiency indicators of products and services provided by advertisements or more neutral sources, such as experts’ reports edited by consumers’ unions. Reviewing a very simple case, we unfortunately demonstrate that this second – allegedly more reliable – type of information may not be more dependable than the first, mainly because of the complexity of multi-attribute evaluations but perhaps also because of a lack of means to guarantee the representativeness of their quality control measurements. While advertisers are challenged by their competitors and are thus forced to be extremely cautious in rationally justifying their superiority claims2, consumers’ organizations operate in a monopolistic environment enjoying, like the press because of their status of countervailing power, more degrees of freedom. For these reasons, we recommend that their comparative testing procedures be certified and regularly audited by public authorities ; we also urge them to spontaneously become more methodologically transparent. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | quality-to-price ratio |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | private label and distributor's own brand |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | comparative testing |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | vertical differentiation |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | multicriteria evaluation |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | extremeness aversion |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Guerra, Fabienne |
| Relator term | author |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Reflets et perspectives de la vie économique | XLVII | 2 | 2008-07-07 | p. 19-33 | 0034-2971 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/revue-reflets-et-perspectives-de-la-vie-economique-2008-2-page-19?lang=fr&redirect-ssocas=7080">https://shs.cairn.info/revue-reflets-et-perspectives-de-la-vie-economique-2008-2-page-19?lang=fr&redirect-ssocas=7080</a> |
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