The Contested Terrain of the New Zealand All Blacks (notice n° 10256)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02157cam a2200289zu 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | FRCYB88844136 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250106172413.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250106s2013 fr | o|||||0|0|||eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781906165468 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | FRCYB88844136 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | FR-PaCSA |
| Language of cataloging | en |
| Transcribing agency | |
| Description conventions | rda |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Jackson, Steve |
| 245 01 - TITLE STATEMENT | |
| Title | The Contested Terrain of the New Zealand All Blacks |
| Remainder of title | Rugby, Commerce, and Cultural Politics in the Age of Globalization |
| Statement of responsibility, etc. | ['Jackson, Steve', 'Scherer, Jay'] |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Name of producer, publisher, distributor, manufacturer | Peter Lang |
| Date of production, publication, distribution, manufacture, or copyright notice | 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | p. |
| 336 ## - CONTENT TYPE | |
| Content type code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type code | c |
| Source | rdamdedia |
| 338 ## - CARRIER TYPE | |
| Carrier type code | c |
| Source | rdacarrier |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | In 2011, New Zealand rugby fans erupted in celebration as the All Blacks narrowly defeated France to win the Rugby World Cup – the team’s first title since New Zealand hosted the inaugural tournament in 1987. In the years between these victories, the sport of rugby has been radically transformed from its amateur roots to a professional, global entertainment ‘product’. This book explores these developments and focuses initially on the New Zealand Rugby Union’s key deals with Rupert Murdoch’s News Corporation and global sportswear giant Adidas in the 1990s. The new pay-per-view era has curtailed the traditional ‘viewing rights’ of rugby fans to have live, free-to-air access to All Blacks test matches on public television. Adidas, meanwhile, has relentlessly commodified aspects of national heritage and indigenous identity in pursuit of local and global markets while exploiting labour in developing countries. Escalating merchandise costs and ticket prices have, at the same time, pushed the sport further out of the reach of ordinary New Zealanders. All of these issues, however, have not gone uncontested, and the authors argue that rugby remains a contested terrain in the face of a new set of limits and pressures in the global economy. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | |
| 700 0# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Jackson, Steve |
| 700 0# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Scherer, Jay |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Access method | Cyberlibris |
| Uniform Resource Identifier | <a href="https://international.scholarvox.com/netsen/book/88844136">https://international.scholarvox.com/netsen/book/88844136</a> |
| Electronic format type | text/html |
| Host name | |
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