Faire advenir un marketing éthique : analyse de la performativité du travail identitaire des managers agro-alimentaires (notice n° 1027905)
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| fixed length control field | 03667cam a2200301 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250125171705.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Condamin, Laëtitia |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | Faire advenir un marketing éthique : analyse de la performativité du travail identitaire des managers agro-alimentaires |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2023.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 44 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Bien qu’elle revendique une participation croissante au développement durable, la profession marketing souffre d’une image négative parce qu’elle est accusée de stimuler la surconsommation et le greenwashing. Afin d’analyser comment les managers marketing font face à ces tensions éthiques dans leur travail identitaire, cet article mobilise les théories de la performativité. Il s’agit de comprendre comment les discours des managers sur la profession marketing façonnent leurs pratiques et leurs processus de subjectivation. Fondé sur 15 entretiens en profondeur, ce travail identifie cinq registres de performativité par lesquels les managers-marketing construisent discursivement leurs identités professionnelles : i) réflexif réaliste, ii) réflexif déstabilisé, iii) réflexif détaché, iv) volontariste défensif et v) conquérant utilitariste. Cet article opère un déplacement de la littérature sur l’éthique en marketing des approches positives (ce que font les marketeurs) et normatives (ce que devraient faire les marketeurs) vers une approche performative (comment les marketeurs construisent leur profession). Cette recherche souligne que la relation entre discours et pratiques n’est pas de nature antagoniste, mais doit être comprise comme mutuellement constitutive, ce qui ouvre une réflexion sur les manières de faire advenir un marketing éthique au sein des organisations. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Although it claims a growing involvement in sustainable development, the marketing profession suffers from a negative image because it is accused of stimulating overconsumption and greenwashing. In order to analyze how marketing managers deal with these ethical tensions in their identity work, this article mobilizes theories of performativity. The aim is to understand how managers’ discourses on the marketing profession shape their practices and their processes of subjectivation. Based on 15 in-depth interviews, this work identifies five registers of performativity through which marketing managers discursively construct their professional identities: i) reflexive realist, ii) reflexive destabilized, iii) reflexive detached, iv) voluntarist defensive and v) conquering utilitarian. This article shifts the literature on ethics in marketing from positive (what marketers do) and normative (what marketers should do) approaches to a performative approach (how marketers construct their profession). This research highlights that the relationship between discourse and practice is not antagonistic in nature, but must be understood as mutually constitutive, which opens up a reflection on how to bring about ethical marketing within organizations. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | travail identitaire |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Managers marketing |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | profession |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | éthique |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | performativité |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | identity work |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | ethics |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | professionalization |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Marketing managers |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | performativity theories |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | de La Ville, Valérie-Inès |
| Relator term | author |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Revue de l’organisation responsable | 18 | 1 | 2023-03-13 | p. 11-28 | 1951-0187 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/revue-de-l-organisation-responsable-2023-1-page-11?lang=fr&redirect-ssocas=7080">https://shs.cairn.info/revue-de-l-organisation-responsable-2023-1-page-11?lang=fr&redirect-ssocas=7080</a> |
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