La Business Intelligence : genèse, enjeux et freins (notice n° 1043821)

détails MARC
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control field 20250125180323.0
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100 10 - MAIN ENTRY--PERSONAL NAME
Personal name Blachon, Tom
Relator term author
245 00 - TITLE STATEMENT
Title La Business Intelligence : genèse, enjeux et freins
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Date of publication, distribution, etc. 2023.<br/>
500 ## - GENERAL NOTE
General note 16
520 ## - SUMMARY, ETC.
Summary, etc. Cet article vise à présenter les enjeux de la Business Intelligence ( BI), discipline en vogue depuis la fin du XXe siècle. Celle-ci désigne l’ensemble des technologies de collecte, de centralisation et de traitement de données visant à assister les décideurs en entreprise dans leurs prises de décisions stratégiques. Dans le cadre du projet « Jeunes pousses » de la R2IE, le travail présenté ici constitue la synthèse du mémoire de fin d’études de l’auteur. S’interrogeant sur la place des outils de Business Intelligence dans le secteur des études et de la communication, ce travail exploratoire compile en premier lieu l’état de l’art sur le sujet de l’informatique décisionnelle. Un premier axe théorique revient ainsi sur l’histoire de la BI, son fonctionnement global et ses concepts clés. Un second axe viendra illustrer l’introduction de ces technologies appliquées au secteur de la communication à l’aide un cas concret au sein d’un institut de conseil. L’analyse des freins rencontrés est alors exposée.
520 ## - SUMMARY, ETC.
Summary, etc. This article aims to present the challenges of Business Intelligence (BI), a popular discipline since the end of the 20th century. It refers to all the technologies for collecting, centralizing and processing data to assist decision-makers in their strategic decisions. The work presented here is a synthesis of the author's final thesis as part of the R2IE 's « Jeunes pousses » project. This exploratory work focuses on the place of BI tools in the research and communication sector, and first compiles the historiography of the subject of Business Intelligence. A first theoretical axis goes back over the history of BI, its global functioning and its key concepts. A second axis will illustrate the introduction of these technologies applied to the communication sector with the help of a concrete case within a consulting institute. The analysis of the obstacles encountered is then presented.
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Etude de cas
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Informatique décisionnelle
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Système d’information
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Topical term or geographic name as entry element Usages
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Analyse de données
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Topical term or geographic name as entry element Pilotage
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Topical term or geographic name as entry element Tableaux de bord
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Topical term or geographic name as entry element Données
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Topical term or geographic name as entry element Indicateurs de performance
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Topical term or geographic name as entry element Déploiement
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Topical term or geographic name as entry element Intégration
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Topical term or geographic name as entry element Datavisualisation
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Topical term or geographic name as entry element Data
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Topical term or geographic name as entry element Datawarehouse
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Topical term or geographic name as entry element Usage
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Power BI
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Business Intelligence
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Dashboard
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Topical term or geographic name as entry element Data analysis
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Topical term or geographic name as entry element Extract – Transform – Load
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Topical term or geographic name as entry element Use cas
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Topical term or geographic name as entry element KPI
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Information system
700 10 - ADDED ENTRY--PERSONAL NAME
Personal name Chartron, Ghislaine
Relator term author
786 0# - DATA SOURCE ENTRY
Note Revue internationale d'intelligence économique | 14 | 2 | 2023-07-20 | p. 25-42 | 2101-647X
856 41 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="https://shs.cairn.info/revue-internationale-d-intelligence-economique-2022-2-page-25?lang=fr&redirect-ssocas=7080">https://shs.cairn.info/revue-internationale-d-intelligence-economique-2022-2-page-25?lang=fr&redirect-ssocas=7080</a>

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