La gestion de l'image de l'entreprise à l'ère du web 2.0 (notice n° 1043871)
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| fixed length control field | 03133cam a2200313 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250125180332.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Poncier, Anthony |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | La gestion de l'image de l'entreprise à l'ère du web 2.0 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2009.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 9 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | RésuméL’image est un facteur déterminant du succès d’une entreprise et l’avènement de la société de l’information l’a rendu d’autant plus stratégique. Le web 2.0 à largement étendu le périmètre informationnel, mais aussi les modes de production de l’information. La multiplicité des plateformes de communication dans différents formats (texte, podcast, vidéo...) a massivement contribué à l’expression de chacun sur tous les sujets, passant ainsi du simple rôle de récepteur à celui d’émetteur, l’internaute est devenu un « consomm’acteur ». Dans cet univers « d’infobésité », beaucoup d’entreprises en subissent plus les effets de bord qu’elles n’en tirent réellement profit. Il est donc essentiel pour elles de gérer leur identité numérique et de définir des stratégies propres à ce média. Il s’agit de comprendre quelles techniques et modèles peuvent être mises en place pour véhiculer et contrôler son image, mais aussi comment se prémunir contre des attaques informationnelles visant à influencer, faire perdre des parts de marché ou juste dégrader l’image de l’entreprise. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Corporate image management in the age of Web 2.0Images are a determining factor of success in business, and their strategic importance has grown with the advent of the information society. The Web 2.0 has pushed back the limits of information as well as the ways in which it is produced. The multiplicity of communication platforms in various formats (text, podcast, video, etc.) has contributed massively to enabling everyone to express themselves in any way: from passive user to publisher, the Internaut has become a «consum’actor». In this world of «infobesity», many firms suffer more from the effects of information than they benefit from them. It is therefore essential for them to manage their digital identity and to define strategies suited to this medium.This article investigates the techniques and models that firms use to convey and control their image. It also looks at how they protect themselves against information attacks aimed at influencing customers, at causing them to lose business, or simply at tainting the firm’s image. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | déstabilisation |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | internet |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | web 2.0 |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | influence |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | réputation |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | attaques informationnelles |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | information attacks |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | internet |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | web 2.0 |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | influence |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | destabilization |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | reputation |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Revue internationale d'intelligence économique | Vol 1 | 1 | 2009-06-01 | p. 81-91 | 2101-647X |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/revue-internationale-d-intelligence-economique-1-2009-1-page-81?lang=fr&redirect-ssocas=7080">https://shs.cairn.info/revue-internationale-d-intelligence-economique-1-2009-1-page-81?lang=fr&redirect-ssocas=7080</a> |
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