L’adoption de la digitalisation par les coopératives marocaines : une étude préliminaire de la région Fès-Meknès (notice n° 1060417)
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| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | El Maaqili, Younes |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | L’adoption de la digitalisation par les coopératives marocaines : une étude préliminaire de la région Fès-Meknès |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2024.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 5 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | While digitization, i.e., the partial transformation of organizational processes, can help simplify economic and managerial transactions, notably by broadening the target clientele and improving the services offered, its adoption by Moroccan cooperatives remains largely uneven. The aim of this study is to shed light on this ambiguity and to understand this heterogeneity, based on a questionnaire and interviews conducted with 20 cooperatives during the Fès-Meknès regional social and solidarity economy trade fair “Creative Cooperatives” in February 2024. The results show that some cooperatives are reluctant to go digital due to the low penetration of digital channels among their customers and their preference for word-of-mouth marketing. However, for others, digitization improves operational efficiency, offers increased collaboration, new marketing opportunities, easier access to information, and greater transparency and traceability. JEL Codes: J54, R11, O33 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | En postulant que la digitalisation, c’est à dire la transformation partielle des processus organisationnels, puisse contribuer à simplifier les transactions économiques et managériales notamment en élargissant la clientèle cible et en améliorant les services proposés, son adoption par les coopératives marocaines reste largement inégale. Cette recherche a donc pour objet d’éclairer cette ambiguïté et de comprendre cette hétérogénéité en se basant sur un questionnaire et des entretiens administrés auprès de 20 coopératives lors de la tenue du salon régional de l’économie sociale et solidaire de Fès-Meknès « coopératives créatives » en février 2024. Les résultats montrent que certaines coopératives hésitent à se digitaliser en raison de la faible pénétration des canaux digitaux chez leurs clients et de leur préférence pour le marketing bouche-à-oreille. Cependant, pour d’autres, la digitalisation améliore leur efficacité opérationnelle, offre une collaboration accrue, des nouvelles opportunités de marketing, un accès facilité à l’information, et une meilleure transparence et traçabilité. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Coopératives |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | digitalisation |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | transformation digitale |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | développement |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | outils digitaux |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | development |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | digitalisation |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Cooperatives |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | digital tools |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | digital transformation |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ouchen, Abdessamad |
| Relator term | author |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Marché et organisations | Pub. aticipées | 2024-12-31 | p. I123-XXVII | 1953-6119 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/revue-marche-et-organisations-2024-0-page-I123?lang=fr&redirect-ssocas=7080">https://shs.cairn.info/revue-marche-et-organisations-2024-0-page-I123?lang=fr&redirect-ssocas=7080</a> |
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