L’éthos managérial en contexte de crise : cas de boycott du groupe Centrale de Danone au Maroc (notice n° 1082858)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02690cam a2200301 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250309043034.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Belarbi, Salaheddine |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | L’éthos managérial en contexte de crise : cas de boycott du groupe Centrale de Danone au Maroc |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2025.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 62 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This contribution aims to study the performative role of a values-based managerial ethos in resisting and responding to boycotts, focusing on the case of Centrale Danone in Morocco. The managerial ethos, which represents the values, identity, and norms guiding the actions of leaders within the company, serves as an axiological foundation on which individuals rely to inform their professional conduct. It manifests as discursive and linguistic strategies that have perlocutionary effects on boycotters. The research methodology is based on a corpus comprising press releases and statements from company leaders. The results highlight the effectiveness of the managerial ethos through the linguistic and discursive means employed during the company’s remedial steps in response to boycott situations. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | La présente contribution a pour ambition d’étudier le rôle performatif d’un éthos managérial axé sur les valeurs dans la résistance et la réponse au boycott, en se penchant sur le cas de l’entreprise Centrale Danone Maroc. L’éthos managérial, qui représente les valeurs, l’identité et les normes guidant les actions des dirigeants au sein de l’entreprise sert de fondement axiologique sur lequel un individu s’appuie pour influencer sa conduite professionnelle. Il se manifeste à travers des stratégies discursives et linguistiques ayant des effets perlocutoires sur les boycotteurs. La méthodologie de recherche repose sur un corpus comprenant des communiqués de presse et des déclarations des responsables de l’entreprise. Les résultats mettent en évidence l’efficacité de l’éthos managérial à travers les moyens linguistiques et discursifs mobilisés lors des démarches réparatrices de l’entreprise en réponse à des situations de boycott. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | boycott |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | discours |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | éthos |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | éthos managérial |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | performance |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | boycott |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | discourse |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | manager |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | managerial ethos |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | performance |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | El Jarari, Mohamed |
| Relator term | author |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Management & Sciences Sociales | 40 | 1 | 2025-03-04 | p. 39-50 | 1952-3262 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/revue-management-et-sciences-sociales-2025-1-page-39?lang=fr&redirect-ssocas=7080">https://shs.cairn.info/revue-management-et-sciences-sociales-2025-1-page-39?lang=fr&redirect-ssocas=7080</a> |
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