Digital channels and distribution in the luxury goods market (notice n° 1120993)
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| fixed length control field | 01866cam a2200289 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250413023353.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Mosca, Fabrizio |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | Digital channels and distribution in the luxury goods market |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2020.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 54 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This paper focuses on distribution strategies in the luxury brand market and digital channels. With the evolution of new technologies and new devices such as smartphones and tablets, companies operating in the high-value market have begun to embrace digital channels as a part of their distribution strategies. However, little research has been done regarding luxury brand companies and the new distribution models available online. By analyzing the distribution strategies implemented online by well-known luxury brand companies, this paper aims to demonstrate that companies operating in the luxury brand market have overcome their skepticism about the use of digital technologies for selling products via online channels. In fact, thanks to new digital technologies, luxury firms are able to recreate online the same distribution models available offline, thereby responding effectively to new consumption habits and the needs of luxury brand consumers. JEL codes: M30, M31 |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | digitalization |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | distribution strategy |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | e-commerce |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | luxury brand |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | omnichannel experience |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | digitalisation |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | distribution strategy |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | e-commerce |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | luxury brand |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | omnichannel experience |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Chiaudano, Valentina |
| Relator term | author |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Marché et organisations | o 37 | 1 | 2020-01-10 | p. 147-163 | 1953-6119 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/journal-marche-et-organisations-2020-1-page-147?lang=en&redirect-ssocas=7080">https://shs.cairn.info/journal-marche-et-organisations-2020-1-page-147?lang=en&redirect-ssocas=7080</a> |
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