Les dirigeants des PME face au défi de l’intelligence économique : cas de trois entreprises marocaines (notice n° 1123879)
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|---|---|
| fixed length control field | 02413cam a2200265 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250413024711.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Sliman, Mounia |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | Les dirigeants des PME face au défi de l’intelligence économique : cas de trois entreprises marocaines |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2016.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 66 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Aujourd’hui, la compétitivité et la survie des PME sont essentiellement liées à la capacité de leurs dirigeants à se doter d’outils capables de surveiller l’environnement interne et externe et de s’adapter très vite aux changements du marché. Le présent papier s’inscrit dans une démarche exploratoire et tente d’approfondir la compréhension du processus d’intelligence économique au sein des PME, en examinant sa relation avec le profil du dirigeant. Les résultats d’entretiens menés auprès de trois dirigeants de PME marocaines confirment le caractère passif de la pratique d’intelligence économique au sein des PME. Ce résultat est particulièrement original et novateur mais ne peut se généraliser à l’ensemble des PME. En revanche, il pourrait contribuer à d’autres recherches s’inscrivant dans la même thématique. Classification JEL : M21 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Today, the competitiveness and survival of SMEs are mainly related to the ability of their managers to develop tools that can monitor the internal and external environment and adapt quickly to market changes. Being part of an exploratory approach, this paper tries to deepen understanding of the business intelligence process in SMEs by examining its relationship with the profile of the manager. The results of the interviews conducted with three managers of Moroccan SMEs confirm the passive nature of the business intelligence practice in SMEs. This result is an original an innovative which could not be applied to all SMEs, but could contribute to further researches related to this topic. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | information |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | intelligence économique |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | PME |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | profil du dirigeant |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | business intelligence |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | information |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | profile of the manager |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | SMEs |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Marché et organisations | 26 | 2 | 2016-05-15 | p. 259-281 | 1953-6119 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/revue-marche-et-organisations-2016-2-page-259?lang=fr&redirect-ssocas=7080">https://shs.cairn.info/revue-marche-et-organisations-2016-2-page-259?lang=fr&redirect-ssocas=7080</a> |
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