Luxury connoisseurs and Twitter: An empirical study of the relationship between luxury brands’ tweet volume and their stock price returns in the US (notice n° 1135423)
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| control field | 20250413035934.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Talukdar, Nabanita |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | Luxury connoisseurs and Twitter: An empirical study of the relationship between luxury brands’ tweet volume and their stock price returns in the US |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2020.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 5 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The world’s financial communities take a huge interest in luxury brands, and they attract the attention of financial markets. In today’s Web 2.0 climate, characterized by user-generated content (UGC) and social networking sites (SNS) such as Twitter, luxury brands are utilizing Twitter to consolidate their existing consumer base and draw in new prospects. This study investigates the effect of marketers’ use of Twitter on the stock prices of luxury brands. Using stock return response modeling, this study applies three regression models that use tweet volume from luxury brands, retweet volume of brands’ tweets, and their ratio to predict the variability in their stock price returns, after accounting for market returns. The results show that there are negative correlations among Twitter variables and stock returns of luxury brands, after accounting for market returns. The research findings provide key insights that shed light on the link between social media marketing and financial outcomes. JEL codes: M30, M31 |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | electronic word of mouth (eWOM) |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | luxury brands |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | retweet |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | stock return response modeling |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | tweet |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | electronic word of mouth (eWOM) |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | luxury brands |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | retweet |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | stock return response modeling |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | tweet |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Marché et organisations | o 37 | 1 | 2020-01-10 | p. 73-97 | 1953-6119 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/journal-marche-et-organisations-2020-1-page-73?lang=en&redirect-ssocas=7080">https://shs.cairn.info/journal-marche-et-organisations-2020-1-page-73?lang=en&redirect-ssocas=7080</a> |
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