The dual management of innovation by the Decathlon group. A distinctive strategic system on the sport goods market (notice n° 1135455)
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| fixed length control field | 01814cam a2200229 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250413035946.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hillairet, Dieter |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | The dual management of innovation by the Decathlon group. A distinctive strategic system on the sport goods market |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2009.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 27 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | On the sports goods market, brands permanently seek new means of conquest and strategic positioning in order to be more competitive. For that purpose, they place innovation more and more at the centre of their development. With the Decathlon Group, it is interesting to see how a retailer decided to take a way of “intrapreneurial” expansion consisting in carrying out an upstream vertical integration through the creation of independent and autonomous specialised brands (“passion-brands”). This paper shows how the European leader of the sports goods market set up, on the level of its R&D, an innovation and innovating ideas management system particularly powerful which distinguishes it from the international sports brands. Through two recent examples of innovation, we will see that this company has implemented a dual management in order to create new sports goods, one being part of a rational type process, and the other of a turbulent type process.JEL Codes: M31, M11, L1, O30 |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Decathlon Group |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | management of innovation |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | sports goods market |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Richard, Guillaume |
| Relator term | author |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bouchet, Patrick |
| Relator term | author |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bouchet, Patrick |
| Relator term | author |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Journal of Innovation Economics & Management | 3 | 1 | 2009-06-02 | p. 189-210 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/revue-journal-of-innovation-economics-2009-1-page-189?lang=en&redirect-ssocas=7080">https://shs.cairn.info/revue-journal-of-innovation-economics-2009-1-page-189?lang=en&redirect-ssocas=7080</a> |
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