Le culte en quête de signes: Une lecture de la campagne du « Denier de l’Église » (notice n° 118783)
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| fixed length control field | 03184cam a2200325 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250112013153.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Dufour, Stéphane |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | Le culte en quête de signes: Une lecture de la campagne du « Denier de l’Église » |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2010.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 50 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Résumé Cet article analyse, à travers une approche sémiotique, les actions de communication de l’Église catholique en décentrant le point de vue. Il ne s’agit pas en effet d’interroger la valeur communicationnelle du message évangélique, mais la façon dont l’Église communique en dehors de sa sphère institutionnelle et spirituelle, dans le monde profane des médias, en prenant l’exemple de la campagne du Denier de l’Église, qui est à la fois une entreprise de collecte de fonds et un discours adressé aux catholiques dans un secteur de la charité publique et du don pour le moins concurrentiel. L’Église doit par conséquent (re)définir sa place, celle de ses destinataires construits ainsi que son discours dans les termes d’un nouveau contrat. Quelle stratégie sous-tend cette campagne annuelle ? |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This is a semiotic analysis of the communication campaigns of the Catholic Church from a decentralised point of view. Its purpose is not to question the communicational value of the evangelistic message but how the Church communicates outside of its institutional and spiritual environment into the nonreligious world of media. It is examplified by a fund-raising campaign which both aims to provide for parish costs and to address a catholic audience in the competitive area of public charity. The Church must (re)assess its positioning, its target audience and its message along the lines of a new contract. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Resumen El presente artículo analiza desde un enfoque semiótico las acciones de comunicación de la Iglesia católica, descentrando el punto de vista. No atañe así interrogar el valor comunicativo del mensaje evangélico, sino la manera como la Iglesia comunica al exterior de su esfera institucional y espiritual, en el mundo profano de los medios, tomando por ejemplo la campaña de la “Limosna de la Iglesia” (“ Denier de l’Eglise”), que es a la vez una iniciativa de recolecta de fondos y un discurso dirigido a los católicos en el marco de un sector de la caridad pública y de la donación que se torna cada vez más competitivo. La Iglesia debe por consiguiente (re)definir su lugar, el de los destinatarios que construye, así como su discurso dentro de los términos de un nuevo contrato. ¿Qué estrategia subyace tras esta campaña anual? |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | culte |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | don |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | stratégie |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Église |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Religion catholique |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | sémiotique |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | semiotics |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Catholic religion |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | faith |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | fund-raising |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Church |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | strategy |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Communication & langages | 163 | 1 | 2010-03-01 | p. 17-28 | 0336-1500 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/revue-communication-et-langages1-2010-1-page-17?lang=fr">https://shs.cairn.info/revue-communication-et-langages1-2010-1-page-17?lang=fr</a> |
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