Le Chanel Shopping Center au Grand Palais : de la haute-culture à la pop-couture (notice n° 119281)
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| fixed length control field | 03351cam a2200349 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250112013258.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kireche-Gerwig, Rym |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | Le Chanel Shopping Center au Grand Palais : de la haute-culture à la pop-couture |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2019.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 33 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Le défilé prêt-à-porter Chanel automne/hiver 2014/15 expose des corps de mode dans le cadre d'un supermarché recréé sous un régime scénique particulier. D'une part, il hypertrophie les mécanismes de la publicité. D'autre part, il inscrit la collection dans une mémoire patrimonialisée. Cet article analyse la construction d'une scène d'énonciation où les mannequins jouent le rôle de consommatrices. La marque, jouant sur le brouillage des rôles entre invités et mannequins, produit une inversion carnavalesque entre culture et consommation et parodie les régimes de l'art et du commerce. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The aim of this article is to reflect on how the Chanel ready-to-wear 2014/15 fall/winter fashion show exposes fashionable bodies, within the frame of a staged supermarket. If the presentation device of signifiers for sale that constitutes any fashion show is part of the order to sell, it also builds a culture, inscribing in a sort of museum memory the sedimentation of exhibited collections. The author wonders how the media device of the fashion-show, between trade and culture, produces models playing consumers strolling in the Chanel Shopping Center theater, while creating at the same time a piece of art, paradoxically made visible by the emphasis on the mercantile and parodic character of the presentation. The brand operates a carnival inversion by playing with the scrambling of roles – guests and models – as well as with distorting mirrors. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | El objetivo de este artículo es reflexionar sobre cómo el desfile de moda de Chanel otoño-invierno 2014/15 expone cuerpos de moda con una dimensión de publicidad hipertrofiada dentro de una escena de enunciación singular: un supermercado recreado. Si el dispositivo de presentación de significantes en venta que constituye un desfile de moda forma parte del ámbito de la venta, también construye una cultura, inscribiendo en una especie de memoria de museo la sedimentación de las colecciones exhibidas y patrimonializadas. Se analiza cómo el desfile, un dispositivo de medios comerciales y culturales en sentido amplio, produce al mismo tiempo modelos que representan a las consumidoras paseando por el teatro del Centro Comercial Chanel y erige a la vez un espectáculo de arte, paradójicamente visible a través del énfasis artístico en la dimensión mercantil y paródica de la presentación. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | défilé |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | médiation culturelle |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | médiation marchande |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | corps de mode |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Chanel |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | médiatisation |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | sémiotique |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | fashion body |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | semiotics |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | mediatization |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | cultural mediation |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Chanel |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | commercial mediation |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | fashion show |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Communication & langages | 198 | 4 | 2019-03-20 | p. 35-53 | 0336-1500 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/revue-communication-et-langages-2018-4-page-35?lang=fr">https://shs.cairn.info/revue-communication-et-langages-2018-4-page-35?lang=fr</a> |
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