L’alimentation sous influence : six cas de micro-célébrités sur Instagram (notice n° 119813)
[ vue normale ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 02291cam a2200325 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250112013414.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | De Iulio, Simona |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | L’alimentation sous influence : six cas de micro-célébrités sur Instagram |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2022.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 78 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Cet article propose des réflexions sur les nouvelles cultures de l’influence dans les réseaux sociaux numériques à partir de l’étude ethno-sémiotique des comptes Instagram de six micro-célébrités qui, en qualité de « micro » ou « nano » influenceurs, sont engagées ou sponsorisées par des annonceurs du secteur agroalimentaire afin de capter un public potentiellement intéressé par l’achat de produits alimentaires. L’article montre en quoi les pratiques des instagrammeuses étudiées relèvent de différentes formes de témoignage visant à générer des effets d’influence auprès des annonceurs ainsi qu’auprès de mères de famille et de jeunes femmes, prescripteurs et acheteurs de produits alimentaires pour les enfants et les adolescents. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This article explores the new cultures of influence in digital social networks through the ethno-semiotic study of six micro-celebrities’ Instagram accounts. The “nano” or “micro” influencers chosen for this study are contracted by or sponsored by food sector advertisers to target audiences potentially interested in purchasing food products. The article considers different forms of testimony by which these Instagrammers aim to generate influence effects on both advertisers and mothers or young women, as consumers and promoters of food products for children and teenagers. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | célébrité |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | médias |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | alimentation |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | influence |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | témoignage |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | media |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | celebrity |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | food |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | influence |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | testimony |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | de La Broise, Patrice |
| Relator term | author |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Depezay, Laurence |
| Relator term | author |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kovacs, Susan |
| Relator term | author |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Communication & Organisation | 60 | 2 | 2022-02-10 | p. 77-93 | 1168-5549 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/revue-communication-et-organisation-2021-2-page-77?lang=fr">https://shs.cairn.info/revue-communication-et-organisation-2021-2-page-77?lang=fr</a> |
Pas d'exemplaire disponible.
Réseaux sociaux