Marque BtoB et médias sociaux : enjeux et modalités de la représentation (notice n° 119924)
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| fixed length control field | 02279cam a2200301 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250112013433.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Mondon, Bénédicte |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | Marque BtoB et médias sociaux : enjeux et modalités de la représentation |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2013.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 4 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | L’objet de cet article, fondé sur une étude en compréhension dans une démarche sémiotique et communicationnelle, est de rendre compte des questions qu’une entreprise BtoB peut se poser quant à l’impact de sa communication sur les médias sociaux. Il présente : l’émergence à travers les médias sociaux d’un espace de communication attractif pour ces entreprises, propose de prendre un peu de recul à travers l’étude d’espaces de représentation déjà habités, met en évidence le paradoxe de la superposition des marques professionnelle et média, pour terminer par des éléments de recommandations destinés à faciliter l’investissement de ces nouveaux espaces de promotion. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | B2B brands and social media: issues and modalities of representationThe purpose of this article, based on a study driving in an immersive way with a semiotic and communicational approach is to apprehend questions that may arise regarding the impact of communication on social media for B2B companies. It shows that social media are now a really attractive communication space for these companies, propose to us to take a step back through the study of spaces of representation already inhabited, highlights the paradox of superposition of companies brands and media brands to finish by elements of recommendations designed to facilitate investment in these new areas of promotion. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | enquête qualitative |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | approche communicationnelle |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | médias sociaux |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | marques |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | B2B |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | qualitative investigation |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | social media |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | brands |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | communicational approach |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | B2B |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Riccio, Pierre-Michel |
| Relator term | author |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Communication & management | 10 | 1 | 2013-09-23 | p. 26-37 | 2269-7195 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/revue-communication-et-management-2013-1-page-26?lang=fr">https://shs.cairn.info/revue-communication-et-management-2013-1-page-26?lang=fr</a> |
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