La marque en politique comme vecteur de confiance et d'adhésion (notice n° 119932)
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| fixed length control field | 02109cam a2200289 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250112013434.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Giran-Samat, Caroline |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | La marque en politique comme vecteur de confiance et d'adhésion |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2014.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 13 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Cet article a pour objet de revisiter, à travers la communication politique, la relation qui s’établit entre l’électeur et l’homme politique. On s’intéressera particulièrement au rôle et aux ressorts de la communication dans la construction de la marque de l’homme politique lui-même. Nous nous efforcerons de démontrer qu’une stratégie de communication réussie a pour finalité de construire sur le long terme une marque, véritable signe distinctif et repère pour l’électeur. Pour cela, nous nous appuierons sur des exemples puisés dans l’histoire récente de la politique française, qu’il s’agisse de la campagne présidentielle de 2007 ou de celle de 2012. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The brand in politics as a medium of trust and adhesionThis article aims to revisit, through political communication, the relationship that develops between the voter and the politician. We will focus particularly on the role and communication resources in building the brand of the politician himself. We will endeavor to demonstrate that the aim of a successful communication strategy is to build a long-term brand, a genuine and distinctive reference for the voter. For this, we will refer to examples taken from the recent history of French politics, both the 2007 and the 2012 presidential campaign. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | confiance |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | marque |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | opinion publique |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | communication politique |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | adhésion |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | political communication |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | public opinion |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | adhesion |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | brand |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | trust |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Communication & management | 10 | 2 | 2014-02-12 | p. 33-46 | 2269-7195 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/revue-communication-et-management-2013-2-page-33?lang=fr">https://shs.cairn.info/revue-communication-et-management-2013-2-page-33?lang=fr</a> |
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