La marque dans les industries culturelles : une approche hybride et spécifique (notice n° 119956)
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| fixed length control field | 02133cam a2200313 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250112013436.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Laurichesse, Hélène |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | La marque dans les industries culturelles : une approche hybride et spécifique |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2014.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 15 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Cet article s’intéresse au concept de marque dans le champ des industries culturelles et aux spécificités qui le caractérisent. L’univers culturel induit en effet une approche de la marque singulière tant au niveau de ses fonctions que de sa gestion. Il apparaît que la fonction financière prédomine la stratégie de marque avec un objectif assumé d’augmentation des profits, l’identité de marque découlant des caractéristiques intrinsèques de l’œuvre. Le développement de la marque a posteriori d’un succès caractérise le contenu culturel en pointant l’importance de la notoriété des personnes, des œuvres sérielles ou transmedia. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Brand in the cultural industries : an hybrid and specific approachThis paper overlooks brand concept in the cultural industries area and his special features. Cultural sector leads to a different brand approach, both in terms of functions and branding. In the stratégic view, the financial function prevails to intensify profits in a determined way while brand identity results from the inherent cultural goods features. The brand creation a posteriori of a success, is caracteristic of the cultural sector by highlighting the importance of celebrity, serial and transmedia work of art. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | franchise |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | marque |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | branding |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | griffe |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | industries culturelles |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | contenus culturels |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | franchise |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | branding |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | cultural industries |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | brand |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | signature |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | cultural contents |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Communication & management | 10 | 2 | 2014-02-12 | p. 60-72 | 2269-7195 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/revue-communication-et-management-2013-2-page-60?lang=fr">https://shs.cairn.info/revue-communication-et-management-2013-2-page-60?lang=fr</a> |
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