Les produits et les marques dans les films. Un processus d'insertion symbolique et communicationnel (notice n° 120396)
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| fixed length control field | 02212cam a2200337 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250112013537.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Le Nozach, Delphine |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | Les produits et les marques dans les films. Un processus d'insertion symbolique et communicationnel |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2013.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 5 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Dans cet article, nous nous concentrons sur les manifestations communicationnelles et symboliques des insertions publicitaires dans les diégèses cinématographiques. Grâce aux produits et aux marques placés, le réalisateur transmet rapidement des informations à son public. En effet, il utilise les valeurs identitaires de la marque, se les approprie par son film et présume de leur intelligibilité par les spectateurs. Ainsi, s’agit-il de démontrer que les insertions de produits et de marques filmiques représentent un dispositif efficient, relevant, pour le réalisateur, d’une pratique de communication et d’une série de médiations sémiologiques. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Products and brands in movies. A symbolic and communicational insertion processIn this article, we will focus on how advertising inserts surface in film diegeses both on a symbolic and communicational level. Thanks to the placement of products and brands, the director quickly conveys information to his audience. Indeed, he uses the identity values of the brand, seizes them with his movie and presumes that they are going to be understandable to the spectators. Thus, we will show that inserting products and film brands is an efficient plan which, for the director, corresponds to a communication practice and to a series of semiotic mediations. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | cinéma |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | réalisateur |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | marque |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | film |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | dispositif |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | produit |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | publicité |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | movie |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | plan |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | product |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | cinema |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | advertising |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | director |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | brand |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Communication & management | 10 | 1 | 2013-09-23 | p. 38-49 | 2269-7195 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/revue-communication-et-management-2013-1-page-38?lang=fr">https://shs.cairn.info/revue-communication-et-management-2013-1-page-38?lang=fr</a> |
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