La marque (notice n° 1324399)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01178cam a2200277zu 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | FRCYB45006229 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250429181329.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250429s2009 fr | o|||||0|0|||fre d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9782100532995 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | FRCYB45006229 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | FR-PaCSA |
| Language of cataloging | fr |
| Transcribing agency | |
| Description conventions | rda |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lai, Chantal |
| 245 01 - TITLE STATEMENT | |
| Title | La marque |
| Statement of responsibility, etc. | ['Lai, Chantal'] |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Name of producer, publisher, distributor, manufacturer | Dunod |
| Date of production, publication, distribution, manufacture, or copyright notice | 2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | p. |
| 336 ## - CONTENT TYPE | |
| Content type code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type code | c |
| Source | rdamdedia |
| 338 ## - CARRIER TYPE | |
| Carrier type code | c |
| Source | rdacarrier |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Le cours traditionnel de marketing comporte une partie conséquente consacrée à la marque. Comment la créer ? Comment la gérer ? Comment l'évaluer ? Telles sont les principales questions générées par le concept «marque» et abordées dans ce livre. L'ensemble de l'ouvrage est construit de façon à donner une vision complète et cohérente sur le thème de la marque. Cette 2e édition mise à jour propose de nombreux exemples récents. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | |
| 700 0# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Lai, Chantal |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Access method | Cyberlibris |
| Uniform Resource Identifier | <a href="https://international.scholarvox.com/netsen/book/45006229">https://international.scholarvox.com/netsen/book/45006229</a> |
| Electronic format type | text/html |
| Host name | |
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