Aide mémoire - Marketing digital (notice n° 1328093)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01380cam a2200289zu 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | FRCYB88842024 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250429182902.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250429s2017 fr | o|||||0|0|||fre d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9782100758500 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | FRCYB88842024 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | FR-PaCSA |
| Language of cataloging | fr |
| Transcribing agency | |
| Description conventions | rda |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lejealle, Catherine |
| 245 01 - TITLE STATEMENT | |
| Title | Aide mémoire - Marketing digital |
| Statement of responsibility, etc. | ['Lejealle, Catherine', 'Delecolle, Thierry'] |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Name of producer, publisher, distributor, manufacturer | Dunod |
| Date of production, publication, distribution, manufacture, or copyright notice | 2017 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | p. |
| 336 ## - CONTENT TYPE | |
| Content type code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type code | c |
| Source | rdamdedia |
| 338 ## - CARRIER TYPE | |
| Carrier type code | c |
| Source | rdacarrier |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Jamais le marketing n'aura connu autant de révolutions qu'avec Internet! Cet aide-mémoire vise à comprendre et appréhender les transformations du marketing liées au digital, tant sur la demande des consommateurs, l'offre que l'entreprise. Il permet ensuite d'assimiler toutes les notions indispensables du marketing digital et apporte un éclairage sur le nouveau tunnel de conversion et les stratégies à mettre en place : brand content, inbound marketing, médias sociaux, growth hacking... Un glossaire est présenté en fin d'ouvrage. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | |
| 700 0# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Lejealle, Catherine |
| 700 0# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Delecolle, Thierry |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Access method | Cyberlibris |
| Uniform Resource Identifier | <a href="https://international.scholarvox.com/netsen/book/88842024">https://international.scholarvox.com/netsen/book/88842024</a> |
| Electronic format type | text/html |
| Host name | |
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