From glorification of the machine to “hyperformance”: The accountant through the lens of advertising (notice n° 135604)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01577cam a2200265 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250112021345.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Bournel, Benjamin |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | From glorification of the machine to “hyperformance”: The accountant through the lens of advertising |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2023.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 86 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Based on an analysis of visual metaphors present in advertisements addressed to accounting practitioners from the Revue Française de Comptabilité from 1955 to 2020, this study shows the evolution of the image of the accountant. It appears that the accountant has gone from the glorifier of the machine, seen as divine in the 1950s and 1960s, to the expert in the 1980s, then to the liberated figure in the 2000s, and finally to the superhero endowed with superior powers and skills, as well as the mutant having used the machine to climb the evolutionary ladder at the turn of the 2010s. These results complement the work on the image of the accountant disseminated in advertising by identifying the recent metaphors of the superhuman and the mutant, referring to a logic of “hyperformance” in the accounting profession. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Visual metaphor |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | advertisement |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | accountant |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | image |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Visual metaphor |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | advertisement |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | accountant |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | image |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Rocher, Sébastien |
| Relator term | author |
| 786 0# - DATA SOURCE ENTRY | |
| Note | ACCRA | o 18 | 3 | 2023-09-29 | p. 5-28 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/journal-accra-2023-3-page-5?lang=en">https://shs.cairn.info/journal-accra-2023-3-page-5?lang=en</a> |
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