Big Data: Ushering New Vistas in Market Research (notice n° 1366443)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01424cam a2200241 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250518070117.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Merchant, Altaf |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | Big Data: Ushering New Vistas in Market Research |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2025.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 72 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This column written by Altaf Merchant of the University of Washington invites marketing professionals to consider big data by taking into account this mass of information and analyzing them with the most accuracy. A fundamental challenge for marketing research and the training of future marketers. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Cette chronique écrite par Altaf Merchant de l’Université de Washington invite les professionnels du marketing à s’interroger sur les big data et l’importance qu’il y a dès aujourd’hui à prendre en compte ces masses d’informations qui s’offrent aux entreprises et à les analyser avec le plus de justesse. Un enjeu fondamental pour la recherche en marketing et la formation des futurs marketeurs. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | big data |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | formation marketing |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | recherche marketing |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | big data |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | marketing research |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | marketing training |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Projectics / Proyéctica / Projectique | 40 | 1 | 2025-05-13 | p. 115-118 | 2031-9703 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/revue-projectique-2025-1-page-115?lang=fr&redirect-ssocas=7080">https://shs.cairn.info/revue-projectique-2025-1-page-115?lang=fr&redirect-ssocas=7080</a> |
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