Commercial issues and quality standards: From conflict to complementarity (notice n° 1379336)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01254cam a2200157 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250706034913.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Sanchez, Mélissa |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | Commercial issues and quality standards: From conflict to complementarity |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2025.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 8 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The idea that the ISO 9001:2015 quality standard can strengthen customer orientation is appealing and may even seem self-evident in the literature on the subject. However, this standard is often perceived as a constraint that hinders business performance. Business objectives and quality objectives can thus divide stakeholders—even though customer orientation is supposed to unite them. Through an action research project carried out in a retail store, we evaluate the cost of dysfunctions in total quality in order to highlight their economic and commercial impact. The results of improvement groups set up following diagnosis of dysfunctions reveal levers for initiating a virtuous cycle in favor of company performance. |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Question(s) de management | º 53 | 1 | 2025-03-21 | p. 75-86 | 2262-7030 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/journal-questions-de-management-2025-1-page-75?lang=en&redirect-ssocas=7080">https://shs.cairn.info/journal-questions-de-management-2025-1-page-75?lang=en&redirect-ssocas=7080</a> |
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