Layout and literacy: The case of advertising “ploys” (notice n° 149196)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01377cam a2200205 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250112025517.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Béguin-Verbrugge, Annette |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | Layout and literacy: The case of advertising “ploys” |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2013.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 18 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | What role does layout play in literacy? The dual anthropological nature of the “look of the text” provides readers with a cognitive basis to orient their reading. It consists of vector-signs that guide perception and facilitate memorization (frames, typographic levels etc.) and is integrated into a framework of visual styles that connect the text to its social dimension and raise certain expectations of the reading experience. Advertising, especially mail and online advertising, uses these signs and patterns as visual “ploys” to trigger and direct responses to a message. The enduring use of this method raises questions about the importance of layout (“visuality”) in navigating the current growing mass of written material. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Marketing lure |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Graphic layout |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Visuality of the text |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Literacy |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Communication & langages | o 176 | 2 | 2013-06-01 | p. 113-126 | 0336-1500 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/journal-communication-et-langages1-2013-2-page-113?lang=en">https://shs.cairn.info/journal-communication-et-langages1-2013-2-page-113?lang=en</a> |
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