Authority figures in testimonial advertising (notice n° 149806)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01243cam a2200217 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250112025650.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Petters, Lorreine |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | Authority figures in testimonial advertising |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2019.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 35 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | In the context of advertising, authority figures may share presumed experiences, attesting to the truth of their words. The author associates this kind of mise-en-scène with the notion of “testimonial advertising.” This article examines the definition of “testimonial advertising” and considers the individuals capable of exercising their authority in testimonial messages. By identifying three main authority figures—the celebrity, the “corporate personality,” and the “internet personality”—, our objective is to understand how these figures encourage target audiences to approve advertising messages. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | testimonial |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | advertising |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | pragmatics |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | authority |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | testimony |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Communication & langages | o 198 | 4 | 2019-03-20 | p. 71-84 | 0336-1500 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/journal-communication-et-langages-2018-4-page-71?lang=en">https://shs.cairn.info/journal-communication-et-langages-2018-4-page-71?lang=en</a> |
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