Modèles et mesures de l'influence de la communication : nouvelles perspectives ouvertes par la psychologie sociale (notice n° 1510119)
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| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250921012325.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Courbet, Didier |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | Modèles et mesures de l'influence de la communication : nouvelles perspectives ouvertes par la psychologie sociale |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2005.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 3 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | RésuméLa question de l’efficacité des actions de communication est au cœur des préoccupations des praticiens de la communication et du marketing. Pour concevoir des modèles d’aide à la décision, les chercheurs mobilisent souvent la psychologie sociale. L’objectif de l’article est de montrer comment de récentes recherches dans les domaines de la socio-cognition implicite et de la psychologie cognitive et linguistique ont été appliquées aux communications publicitaire et politique afin de mieux connaître, premièrement, le lien attitude-comportement, deuxièmement, les effets de la publicité vue rapidement et aussitôt oubliée, et, troisièmement, les traitements psychologiques en temps réel des récepteurs face à des messages. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The question of the persuasive communication effectiveness is essential for the marketers. To design models of decision-making aid, the researchers often mobilize social psychology. The objective of the article is to show how recent research in the fields of implicit social cognition and cognitive and linguistic psychology was applied to advertising and political communication in order to better know, firstly, the attitude-behavior links; secondly, the effects of quickly seen messages and at once forgotten, and, thirdly, the « real time psychological treatments« of the receivers face messages. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | analyse de contenu |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | attitude implicite |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | comportement du consommateur |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Internet |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | persuasion |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | socio-cognition implicite |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | consumer behavior |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | content analysis |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | implicit attitude |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | implicit social cognition |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Internet |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | persuasion |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Fourquet-Courbet, |
| Relator term | author |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Marketing & Communication | 5 | 1 | 2005-03-01 | p. 7-26 | 1779-3572 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/revue-market-management-2005-1-page-7?lang=fr&redirect-ssocas=7080">https://shs.cairn.info/revue-market-management-2005-1-page-7?lang=fr&redirect-ssocas=7080</a> |
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