Former au marketing de futures Créatrices d'Entreprises (notice n° 1510129)
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|---|---|
| fixed length control field | 04088cam a2200409 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250921012326.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Dobiecki, Bernard |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | Former au marketing de futures Créatrices d'Entreprises |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2005.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 14 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | RésuméFormer des créateurs et créatrices de leur propre entreprise, au marketing et à la communication, tel a été le challenge des stages et des modules conçus et co-animés par l’auteur.Depuis les années 90, l’État encourage des « demandeurs d’emploi » à se mettre à leur compte, à créer leur propre structure, à devenir eux-mêmes employeurs.Les formations décrites ici ont d’abord été données dans le cadre d’une Chambre de Métiers d’Île de France (Versailles-78 et Evry-91) pour un public mixte, puis à Paris, au sein de l’Irfed Europe, association dédiée à la promotion de femmes futures créatrices, de toutes origines, avec pour premier objectif de vérifier la faisabilité de leur Projet.Puis la démarche logique a conduit à « faire passer du rêve à la réalité » par le Plan d’affaires : analyse de l’Idée de départ, étude du marché et de la concurrence, d’où mise au point de l’argumentaire de vente et des outils commerciaux pour aboutir aux prévisions (chiffre d’affaires, marge, rentabilité, etc.), au calcul des besoins (en investissements, financement, trésorerie, emprunts éventuels) et surtout du résultat.Cette aide à la décision, tout en signalant de nombreux pièges et difficultés, valorise l’initiative concrète personnelle. Elle peut aussi favoriser l’acte générateur de projets plus vastes, sources d’authentique développement économique (e-commerce, négoce international, etc.). |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Training men and women to found their own company, with marketing and communication tools, such was the challenge of the author who conceived and co-animated these training courses. Since the Nineties, the French government has been encouraging job seekers to start their own businesses and in turn to become themselves employers. The training sessions described here were initially provided for a mixed group within the framework of the Île de France regional Chamber of Trade, in Versailles (78) and Evry (91).These sessions then took place at the Irfed Europe association, in Paris, whose main objective is to help future women entrepreneur of different ethnical origins conduct a feasibility study of their project.A Business Plan was the logical follow up to help these women entrepreneur’s dreams become reality. It first began with the analysis of the initial idea together with the market and competition research. This naturally lead to the development of a sales pitch and of marketing tools and concluded with a business forecast (sales turnovers, profit margins, profitability, and so on), requirements planning (investments, financing, company cash, loans if necessary) and, most important, with a result. This decision-making support did point out traps and difficulties but most of all it encouraged practical and personal initiatives. It could also be a starter generating larger projects, resulting in authentic economic developments like E-trades, international trade, etc. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | communication |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | créateurs/créatrices |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | développement |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | emplois |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | entreprise |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | formation |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | marketing |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | pédagogie |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | plan d'affaires |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | projets |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | business plan |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | communication |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | company |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | development |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | employment |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | entrepreneur / women entrepreneur |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | marketing |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | projects |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | teaching skills |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | training |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Marketing & Communication | 5 | 2 | 2005-06-01 | p. 81-104 | 1779-3572 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/revue-market-management-2005-2-page-81?lang=fr&redirect-ssocas=7080">https://shs.cairn.info/revue-market-management-2005-2-page-81?lang=fr&redirect-ssocas=7080</a> |
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