Marketing social et efficacité des campagnes de prévention de santé publique : apports et implications des récents modèles de la communication persuasive (notice n° 1510134)
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| fixed length control field | 02017cam a2200313 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250921012326.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Marchioli, Audrey |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | Marketing social et efficacité des campagnes de prévention de santé publique : apports et implications des récents modèles de la communication persuasive |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2006.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 19 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | RésuméIllustrant un exemple de communication persuasive appliquée au marketing, l’article montre comment les recherches en communication de santé publique peuvent aider le marketing social à changer les comportements en matière de santé et accroître l’efficacité des campagnes. Suivant un double objectif scientifique et opérationnel, l’article envisage, après une présentation des récents modèles persuasifs, leurs apports au marketing social ainsi que des implications pratiques utiles aux praticiens. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Illustrating an example of persuasive communication applied to marketing, the article shows how research in public health communication can help social marketing to change health behaviors and increase campaign’s effectiveness. According to a both scientific and operational objective, the article considers, after a presentation of the recent persuasive models, their contributions to social marketing as well as useful implications for practitioners. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | appels à la peur |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | changement de comportement |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | communication de santé publique |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | communication engageante |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | marketing social |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | persuasion |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | behavior change |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | commitment |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | fear appeals |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | persuasion |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | public health communication |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | social marketing |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Marketing & Communication | 6 | 1 | 2006-03-01 | p. 17-36 | 1779-3572 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/revue-market-management-2006-1-page-17?lang=fr&redirect-ssocas=7080">https://shs.cairn.info/revue-market-management-2006-1-page-17?lang=fr&redirect-ssocas=7080</a> |
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