Perspectives et enjeux politiques de la veille médiatique audiovisuelle (notice n° 1510147)
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| fixed length control field | 02168cam a2200265 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250921012327.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ajavon, François-Xavier |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | Perspectives et enjeux politiques de la veille médiatique audiovisuelle |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2006.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 32 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | RésuméLa veille des programmes de la radio et de la télévision est devenue un enjeu essentiel pour les principaux décideurs du monde de l’économie, de la politique et des administrations. Savoir « qui a dit quoi », et comment, à propos de soi-même ou de sa société, sur les ondes audiovisuelles, est maintenant une nécessité indiscutable. Cet article, destiné essentiellement aux « stratégistes communication » du monde politique, explore dans un premier temps, la nécessité pour un homme politique de surveiller son image dans le contexte d’un paysage médiatique prompte à dénigrer son activité, puis fait un état des lieux du secteur de la veille des médias audiovisuels, et de ses perspectives d’avenir. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The “media monitoring” of the radio and television’s programs became an essential preoccupation for the principal decision makers of the world of economics, politics and the administrations. To know “which said what”, and how, about oneself or a compagny, on the audio-visual waves, is now an indisputable need. This paper, intended primarily for the “communication’s strategists” of the political world, explores initially the need for a politician to supervising his image in the context of a media world prompt to disparage its activity, then made a panorama of the sector of “media monitoring”, and its future. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | analyse d'image |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | communication politique |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | pige |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | veille de l'information |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | communication |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | media monitoring |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | news monitoring |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | politics |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Marketing & Communication | 6 | 3 | 2006-09-01 | p. 5-21 | 1779-3572 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/revue-market-management-2006-3-page-5?lang=fr&redirect-ssocas=7080">https://shs.cairn.info/revue-market-management-2006-3-page-5?lang=fr&redirect-ssocas=7080</a> |
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