Des théories anti-capitalistes et des pratiques capitalistes (notice n° 1510157)
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| fixed length control field | 02266cam a2200289 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250921012328.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Béru, Laurent |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | Des théories anti-capitalistes et des pratiques capitalistes |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2006.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 42 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | RésuméCet article souligne que les théories d’universitaires et les idées d’essayistes critiques – surtout marxistes – sont en majorité récupérées par les créatifs du marketing et de la publicité, et cela afin de promouvoir les productions du marché. Les tentatives publicitaires visant à réconcilier les tendances conservatrice et révolutionnaire sont souvent couronnées de succès. Le détournement des symboles gauchistes et l’emploi des pratiques « subculturelles » par l’industrie publicitaire, et le développement marketing autour de la responsabilité éthique et morale – considération environnementale, altruisme humanitaire, commerce équitable – du monde de l’entreprise, accentuent cette logique théorique antinomique. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This article emphasizes that critical scholars’ theories and critical essayists’ ideas – principally marxists – are mainly taken over by the marketing and advertising designers, in order to promote market productions. Advertising attempts aiming at reconciling the conservatism and revolutionary tendencies are often crowned with success. The diversion of leftist symbols and the use of subcultural practices by advertising industry, and the marketing development around ethical and moral responsibility – environmental consideration, humanitarian altruism, fair trade – of the world of business, stress this theoretical antinomic logic. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | anti-capitalisme |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | capitalisme |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | marketing |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | publicité |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | théories et idéologies critiques |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | advertising |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | anti-capitalism |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | capitalism |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | critical theories and ideologies |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | marketing |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Marketing & Communication | 6 | 4 | 2006-12-01 | p. 54-68 | 1779-3572 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/revue-market-management-2006-4-page-54?lang=fr&redirect-ssocas=7080">https://shs.cairn.info/revue-market-management-2006-4-page-54?lang=fr&redirect-ssocas=7080</a> |
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