La communication politique en France, un état des lieux (notice n° 1510158)
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| fixed length control field | 01857cam a2200313 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250921012328.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Maunier, Cécile |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | La communication politique en France, un état des lieux |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2006.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 43 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | RésuméL’application des techniques de communication en politique est vivement critiquée à la fois par les citoyens et ceux qui l’étudient. L’offre politique est en réalité complexe parce que composée d’un amalgame d’éléments matériels et immatériels. Il est alors plus difficile de communiquer l’offre auprès des divers publics.Une dérive des pratiques est à ce jour mise en évidence dans la littérature. Elle met l’accent sur l’importance des questions éthiques dans le domaine et mérite ainsi d’être discutée. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Methods of communication implemented in politics are highly criticized both by the citizens and the researchers. The political offer is in fact complex because composed of an amalgam of tangible and intangible elements. It is therefore more difficult to communicate about it.A drift of the practices is highlighted in the literature. It stresses the importance of the ethical questions in this field and thus, merits to be discussed. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | communication politique |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | entité politique |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | éthique |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | marketing politique |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | médias |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | offre |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | ethics |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | media |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | offer |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | political communication |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | political entity |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | political marketing |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Marketing & Communication | 6 | 4 | 2006-12-01 | p. 69-83 | 1779-3572 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/revue-market-management-2006-4-page-69?lang=fr&redirect-ssocas=7080">https://shs.cairn.info/revue-market-management-2006-4-page-69?lang=fr&redirect-ssocas=7080</a> |
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