Marketing interne et « écoute » des salariés dans un service de communication : entre reconnaissance de sujet et manipulation d'objet (notice n° 1510159)
[ vue normale ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 02186cam a2200265 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250921012328.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Morillon, Laurent |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | Marketing interne et « écoute » des salariés dans un service de communication : entre reconnaissance de sujet et manipulation d'objet |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2006.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 44 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | RésuméDans un contexte mouvant et incertain les dirigeants attendent de leurs salariés compétence, initiative et implication. Le marketing interne naît de la volonté d’adopter l’approche des motivations et des promotions à l’intérieur de l’entreprise. Entre 1997 et 2000, à la fois salarié et chercheur, nous avions pour mission d’élaborer des « écoutes » auprès des salariés afin de développer la qualité des supports de communication interne. Utilisation de résultats de recherches à des fins professionnelles, valeur scientifique de ces recherches, place et statut du chercheur, la mise en œuvre de recherches actions pose de nombreuses questions d’ordre éthique. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | In a changing and uncertain context, managers expect from their employees more initiative, involvement and competence. Internal marketing is born from the willingness to adopt the approach of motivations and promotions within the company. Between 1997 and 2000, being at the same time an employee and a researcher, we had to implement "listening sessions" among employees to develop the quality of internal communication means. The results of that research within a professional perspective, the scientific value of this research, the place and status of the researcher, the implementation of such applied research raise many questions of ethics. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | communication |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | écoute |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | éthique |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | marketing interne |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | communication |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | ethics |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | internal marketing |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | listening sessions |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Marketing & Communication | 6 | 4 | 2006-12-01 | p. 84-97 | 1779-3572 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/revue-market-management-2006-4-page-84?lang=fr&redirect-ssocas=7080">https://shs.cairn.info/revue-market-management-2006-4-page-84?lang=fr&redirect-ssocas=7080</a> |
Pas d'exemplaire disponible.
Réseaux sociaux