Le Luxe et l'image de marque (notice n° 1510167)
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|---|---|
| fixed length control field | 02730cam a2200349 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250921012328.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Dereumaux, René-Maurice |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | Le Luxe et l'image de marque |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2007.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 52 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | RésuméProducteur de prestige et de valeur ajoutée, le secteur du luxe compte parmi les industries les plus dynamiques des économies industrialisées. Le luxe français est notamment reconnu internationalement, son prestige et son succès croissent régulièrement. Cette réussite s’appuie en grande partie sur la production et le management de l’image de marque. À nos yeux, le luxe est une entité économique unique capable d’être en même temps une qualité de production extrême et un sentiment ; il est à la fois le concret d’un mouvement d’horlogerie suisse et l’abstrait dans le sentiment qu’il procure de croire en sa capacité à se dégager des contraintes matérielles premières. Sur la base d’une telle définition beaucoup de développements sont possibles, pour cela il faut comprendre au préalable comment le luxe « sentiment » est produit et utilisé. On verra ainsi que l’image de marque est le produit central de l’activité du luxe et son levier marketing principal. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The luxury industry is a great producer of both added value and Glamour, this sector is one of the most dynamic of the socio-economic activity. The french luxury industry is quite famous all around the world, and its huge success has experienced growth for several years in a row. Success was reached in a large part because of the production itself but also because of the brand image management. For us, the luxury industry is the only one to be able to provide the finest quality and a wonderful feeling in the same time; following this definition, a wide range of development is open, but to go forward you first need to understand how this luxury feeling is produced and used.We will see here that the brand image is the main production of the luxury industry and is first marketing tool. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | analyse sectorielle |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | art |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | esthésie |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | image de marque |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | luxe |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | maison de luxe |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | marketing |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | stratégie |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | art |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | brand image |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | diversification |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Giorgio Armani |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | luxury industry |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | sector analysis |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | strategy |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Marketing & Communication | 7 | 1 | 2007-03-01 | p. 70-78 | 1779-3572 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/revue-market-management-2007-1-page-70?lang=fr&redirect-ssocas=7080">https://shs.cairn.info/revue-market-management-2007-1-page-70?lang=fr&redirect-ssocas=7080</a> |
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