Une approche triadique du marketing des destinations (notice n° 1510171)
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| fixed length control field | 01944cam a2200289 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250921012328.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Maunier, Cécile |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | Une approche triadique du marketing des destinations |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2007.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 56 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | RésuméLes recherches en tourisme s’intéressent davantage à des produits spécifiques qu’aux destinations. Le tourisme joue pourtant un rôle important dans la prospérité de nombreux pays et économies insulaires. Une étude des techniques utilisées dans le cadre du marketing des destinations s’avère alors intéressante compte tenu des diverses parties en présence et des différentes composantes du macro-produit « destination ». L’intégration de travaux relatifs au marketing touristique, au marketing territorial et au marketing politique est dans ce cadre préférable pour tenir compte de ces spécificités. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Tourism researches are more focused on individual tourism products than destinations. Wealth of many countries and insular economies however hang on tourism. It is then interesting to study methods used in destination marketing because destinations are complex products. They consist of numerous suppliers and tourism products. Investigations relating to tourism marketing, place marketing and political marketing have thus to be integrated in destination marketing exploration. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | marketing politique |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | marketing territorial |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | marketing touristique |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | marque |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | segmentation |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | brand |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | place marketing |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | political marketing |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | segmentation |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | tourism marketing |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Marketing & Communication | 7 | 2 | 2007-06-01 | p. 41-64 | 1779-3572 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/revue-market-management-2007-2-page-41?lang=fr&redirect-ssocas=7080">https://shs.cairn.info/revue-market-management-2007-2-page-41?lang=fr&redirect-ssocas=7080</a> |
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