Risques inhérents aux insuffisances de veille commerciale dans les projets de création d'entreprise – Étude de 15 cas de création d'entreprise de petite dimension (notice n° 1510178)
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| fixed length control field | 01856cam a2200265 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250921012329.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Chalus-Sauvannet, |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | Risques inhérents aux insuffisances de veille commerciale dans les projets de création d'entreprise – Étude de 15 cas de création d'entreprise de petite dimension |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2007.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 63 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | RésuméLes projets de création d’entreprise sont souvent étudiés sous un angle financier ou encore entrepreneurial. Cet article s’intéresse à certains aspects des études de marché. Il tente d’identifier les facteurs spécifiques de risques inhérents aux manques de veille commerciale lors de la phase de création. Pour cela, il fonde son analyse sur des travaux dans le domaine et sur une expérience concrète sur le terrain au travers de l’étude de 15 projets de création d’entreprise. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The projects of creation of company are often studied under a financial or entrepreneurial angle. This article is interested in certain aspects of market research. It tries to identify the factors specific of inherent risks to the lacks of commercial scanning at the time of the phase of creation. For that, it melts its analysis on work in the field and a concrete experiment on the ground through the study of 15 projects of creation of company. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | business plan |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | création d'entreprise |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | étude de marché |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | veille commerciale |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | business plan |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | commercial scanning |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | creation of company |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | market research |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Marketing & Communication | 7 | 3 | 2007-09-01 | p. 4-24 | 1779-3572 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/revue-market-management-2007-3-page-4?lang=fr&redirect-ssocas=7080">https://shs.cairn.info/revue-market-management-2007-3-page-4?lang=fr&redirect-ssocas=7080</a> |
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