Organiser la veille stratégique dans l'entreprise : conduite du changement, communautés professionnelles et stratégie-réseau (notice n° 1510190)
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| fixed length control field | 02550cam a2200301 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250921012329.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Moinet, Nicolas |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | Organiser la veille stratégique dans l'entreprise : conduite du changement, communautés professionnelles et stratégie-réseau |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2007.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 75 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | RésuméLa mise en œuvre d’une démarche d’intelligence économique dans un grand groupe représente toujours une démarche de changement, tant elle vient contrarier des logiques internes fondées sur le cloisonnement entre les compétences, qu’illustre l’existence de véritables “communautés professionnelles” se côtoyant sans fusionner. Un des défis pour la réussite du changement est de piloter l’implantation de l’intelligence économique en s’appuyant sur ces communautés pour les exploiter en tant que réseau de veilleurs et d’analystes. Le présent article résume en 10 points clés les étapes d’une telle implantation. Il met ainsi en relief le caractère central du processus de cartographie des flux d’informations internes utilisé pour identifier et valoriser les communautés professionnelles qui tissent la réalité sociologique de l’entreprise. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The implementation of strategic intelligence in a large company is a part of managing change, because it annoyed internal logic settled up upon division between the skills. The existence of internal “professional communities” mingling without merging is an example. The difficulty in managing change is to use these communities as a network for the implementation of strategic intelligence. This contribution suggests a 10 key steps methodology in this mean. It focuses on the central place of monitoring internal information flows, in order to identify and value the professional communities which built the sociological background of the firm. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | cartographie |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | communautés professionnelles |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | conduite du changement |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | flux d'informations |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | intelligence stratégique |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | changeover management |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | information flow |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | monitoring |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | professional community |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | strategic intelligence |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Darantière, Philippe |
| Relator term | author |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Marketing & Communication | 7 | 4 | 2007-12-01 | p. 94-109 | 1779-3572 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/revue-market-management-2007-4-page-94?lang=fr&redirect-ssocas=7080">https://shs.cairn.info/revue-market-management-2007-4-page-94?lang=fr&redirect-ssocas=7080</a> |
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