Different Drinkers – Different Desires : A review of segmentation in wine marketing research (notice n° 1510196)
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| fixed length control field | 02168cam a2200313 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250921012330.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Arnold, René C. G. |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | Different Drinkers – Different Desires : A review of segmentation in wine marketing research |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2008.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 82 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | RésuméCet article présente une synthèse des recherches relatives à la segmentation dans le marketing du vin. Les auteurs y comparent différentes approches de la segmentation et présentent les similarités observées dans les publications analysées. Cette analyse pourrait servir de point de départ aux recherches à venir. En parallèle de l’analyse des contenus, une étude quantitative met en évidence l’ampleur des recherches concernant la segmentation en marketing du vin. Les auteurs concluent leur contribution en proposant de nouvelles pistes d’investigation |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This article aims to provide a comprehensive summary of segmentation research in wine marketing. It compares different approaches for segmentation and tries to find similarities between the different approaches, thus offering a common base for further research. In addition to a content based analysis, the paper also offers a quantitatively based part showing the broad development of segmentation research for wine marketing purposes. The authors try to integrate as many consumer groups as possible into the wine consumer segmentation established by Spawton (1991). The authors draw concluding implications for further research in this area. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | comportement des consommateurs |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | démographie |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | implication |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | segmentation |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | style de vie |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | vin |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | consumer demographics |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | consumer involvement |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | consumer Life-style |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | segmentation |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | wine |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Fleuchaus, Ruth |
| Relator term | author |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Marketing & Communication | 8 | 1 | 2008-03-01 | p. 74-93 | 1779-3572 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/revue-market-management-2008-1-page-74?lang=fr&redirect-ssocas=7080">https://shs.cairn.info/revue-market-management-2008-1-page-74?lang=fr&redirect-ssocas=7080</a> |
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