L'influence de l'histoire et de la culture sur le marketing des vins (notice n° 1510202)
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|---|---|
| fixed length control field | 02061cam a2200313 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250921012330.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Charters, Stephen |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | L'influence de l'histoire et de la culture sur le marketing des vins |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2008.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 88 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | RésuméDe nombreuses recherches s’intéressent au développement historique des vins et à celui de leur marketing mais rares sont celles qui étudient leur interaction. Cet article conceptuel examine comment le développement historique de la production et de la consommation du vin peut modeler quelques-unes des attitudes sous-jacentes qui informent sur la manière dont le produit est mis en marché. Il étudie la distinction entre le vin populaire et le vin de prestige, cherche à savoir si le vin est perçu comme une production agricole ou comme un produit, et analyse les actions marketing qui en résultent. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | There is an increasing amount of research into both the marketing of wine and its historical development, but less consideration has been given to how the two might interact. This is a conceptual paper which considers how the historical evolution of wine consumption and production may influence some of the underlying ideas which inform the way in which the product is marketed. These include the notion of elite and democratic wines and the issue of whether wine is seen as a product or as agricultural produce. The effect of both of these on how wine is understood and promoted by marketers is also examined. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | élitiste |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | histoire |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | populaire |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | production agricole |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | produit |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | vin |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | democratic |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | elite |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | history |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | produce |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | product |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | wine |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Marketing & Communication | 8 | 2 | 2008-06-01 | p. 32-47 | 1779-3572 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/revue-market-management-2008-2-page-32?lang=fr&redirect-ssocas=7080">https://shs.cairn.info/revue-market-management-2008-2-page-32?lang=fr&redirect-ssocas=7080</a> |
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