Terroir, politique et construction identitaire : le marketing public du vin en Ontario (notice n° 1510205)
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|---|---|
| fixed length control field | 02349cam a2200325 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250921012330.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Paquette, Jonathan |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | Terroir, politique et construction identitaire : le marketing public du vin en Ontario |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2008.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 91 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | RésuméL’article se propose d’étudier quelques dispositions de la gouvernance publique du marketing du vin dans la province canadienne de l’Ontario. Il en ressort que la mise en place d’une véritable politique publique de soutien à l’industrie viti-vinicole en Ontario ne relève pas exclusivement d’une logique économique, mais également d’une logique politique fondamentale. La promotion du vin ontarien comme produit du « terroir » par excellence vise à construire une véritable identité proprement ontarienne centrée autour de la notion de bien-être et de qualité de vie. Le cas de l’Ontario illustre bien l’instrumentalisation des campagnes de promotion du vin à des fins politiques aussi bien qu’économiques |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The article studies some elements of the public governance of wine marketing in the Canadian province of Ontario. It shows that the implementation of a real public policy of support to the wine industry in Ontario is not exclusively the product of an economic logic, but more fundamentally of a political logic. The promotion of Ontario wine as a product of “terroir” par excellence is directed at building a true Ontarian identity centered on the notion of comfort, well-being and quality of life. The case of Ontario illustrates well the use of the promotion campaigns of wine for political as well as economic goals. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | communication publique |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | identité |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | marketing social |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | mondialisation |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | réseau institutionnel |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | terroir |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | globalization |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | identity |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | institutional network |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | public communication |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | social marketing |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | terroir |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Lacassagne, Aurélie |
| Relator term | author |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Marketing & Communication | 8 | 2 | 2008-06-01 | p. 74-90 | 1779-3572 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/revue-market-management-2008-2-page-74?lang=fr&redirect-ssocas=7080">https://shs.cairn.info/revue-market-management-2008-2-page-74?lang=fr&redirect-ssocas=7080</a> |
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