Les pratiques du marketing dans la petite entreprise au Sénégal (notice n° 1510213)
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| fixed length control field | 01952cam a2200253 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250921012331.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Samba Dankoco, Ibrahima |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | Les pratiques du marketing dans la petite entreprise au Sénégal |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2011.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 99 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | RésuméLe marketing de la PME constitue de nos jours un courant de recherche qui prend de l’importance dans plusieurs pays du monde. Le présent article essaie, dans une approche exploratoire de voir quel est le niveau des pratiques du marketing dans les petites entreprises sénégalaises. Ainsi, à partir d’une revue de la littérature sur la question, des hypothèses de recherche sont formulées et testées empiriquement sur un échantillon de 280 petites entreprises sénégalaises. Les données sont analysées à l’aide d’analyses univariées et bivariées. Les résultats ont permis de confirmer les constations faites en France et au Canada sur le comportement des petites entreprises en matière commerciale et marketing. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The marketing in small businesses is a research way in several countries around the world. The problem in this article is to know in what level the Senegalese small businesses marketing practices is. Assumptions of research are proposed and tested empirically on a sample of 280 Senegalese small businesses. The data are analyzed using univariate and bivariate methods. Results are such there found in studies on the topic in Europe and Canada. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | petite entreprise |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | pratiques marketing |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Sénégal |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | marketing practices |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Senegal |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | small business |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Issa Harouna, Ali |
| Relator term | author |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Marketing & Communication | 9 | 1 | 2011-02-02 | p. 113-130 | 1779-3572 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/revue-market-management-2009-1-page-113?lang=fr&redirect-ssocas=7080">https://shs.cairn.info/revue-market-management-2009-1-page-113?lang=fr&redirect-ssocas=7080</a> |
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