Why collaborative platforms fail: A business model perspective (notice n° 1530997)
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| fixed length control field | 02190cam a2200205 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20251012014412.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Decrop, Alain |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | Why collaborative platforms fail: A business model perspective |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2025.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 18 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Research objectives This article analyzes the failure factors of collaborative platforms, focusing on their business model. It aims to identify the specific reasons for these failures and to formulate recommendations to limit the risks, based on empirical studies conducted in France and Belgium. Methodology The study combines a literature review, a survey of 27 entrepreneurs within the collaborative economy, and an in-depth case analysis of the startup Menu Next Door. A mixed approach (qualitative and quantitative) is used for the latter, including semi-structured interviews, observations and an online questionnaire. Results The results suggest that market-related problems (lack of size and recurrence of supply and demand; low level of trust between the two sides of the market), problems in the business model itself (poorly defined, not scalable and/or pivoted too late) and the team are the main reasons for platform failure. Managerial implications The paper shows the importance of pivoting quickly, developing a scalable business model from the start, reinforcing users’ recurrence, and testing the business model before any internationalization. In addition, marketing must play a key role in attracting and retaining users. Originality The article contributes to the literature through its focus on the failures, rather than successes, of collaborative platforms and through the use of the “Rocket Model for Digital Platforms” as an innovative analytical framework in order to understand and prevent these failures. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | collaborative consumption |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | entrepreneurship |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | new business models |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | platform economy |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Décisions Marketing | 119 | 3 | 2025-10-01 | p. 219-239 | 0779-7389 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/journal-decisions-marketing-2025-2-page-219?lang=en&redirect-ssocas=7080">https://shs.cairn.info/journal-decisions-marketing-2025-2-page-219?lang=en&redirect-ssocas=7080</a> |
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