Customer participation in commercial outlets: An exploration of devices and customer initiatives in an emotionally laden site (notice n° 154350)

détails MARC
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Language code of text/sound track or separate title fre
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100 10 - MAIN ENTRY--PERSONAL NAME
Personal name Bonnemaizon, Audrey
Relator term author
245 00 - TITLE STATEMENT
Title Customer participation in commercial outlets: An exploration of devices and customer initiatives in an emotionally laden site
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Date of publication, distribution, etc. 2016.<br/>
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General note 15
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Summary, etc. Literature in the field generally only considers consumer participation in commercial outlets in terms of their use of technologies provided by retailers. This is problematic because it does not take into account other dimensions of the outlet (e.g., spatial, symbolic, or social elements) or participation initiated by the customer. Based on an ethnographic study in a Parisian restaurant, this article identifies three types of participation that influence the positioning of the commercial outlet and that vary in terms of materiality and customer initiative: “participation-appropriation,” “participation-contribution,” and “participation-transmission”. The study contributes to our understanding of customer participation, and specifically in the case of emotionally laden commercial sites.
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Topical term or geographic name as entry element authenticity
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Topical term or geographic name as entry element commodification process
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Topical term or geographic name as entry element connoisseurship
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Topical term or geographic name as entry element gastronomic and Bacchic brotherhoods
700 10 - ADDED ENTRY--PERSONAL NAME
Personal name Debenedetti, Alain
Relator term author
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Personal name Mérigot, Philippe
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Note Décisions Marketing | o 82 | 2 | 2016-04-25 | p. 91-107 | 0779-7389
856 41 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="https://shs.cairn.info/journal-decisions-marketing-2016-2-page-91?lang=en">https://shs.cairn.info/journal-decisions-marketing-2016-2-page-91?lang=en</a>

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