Can smart and connected things generate consumer resistance? A netnographic study (notice n° 154357)

détails MARC
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control field 20250112031127.0
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100 10 - MAIN ENTRY--PERSONAL NAME
Personal name Chouk, Inès
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245 00 - TITLE STATEMENT
Title Can smart and connected things generate consumer resistance? A netnographic study
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Date of publication, distribution, etc. 2016.<br/>
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General note 25
520 ## - SUMMARY, ETC.
Summary, etc. This study focuses on consumer resistance to smart and connected things as illustrated in their web discourse. It provides insights into the barriers to their use and factors that may hamper their development. The netnographic study identifies three types of resistance factor: system-related factors, factors related to smart and connected things, and consumer-related factors. Moreover, it highlights two modes of expressing resistance: the “conspiracy” discourse and the “rational” discourse.
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Topical term or geographic name as entry element authenticity
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Topical term or geographic name as entry element commodification process
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Topical term or geographic name as entry element connoisseurship
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Topical term or geographic name as entry element gastronomic and Bacchic brotherhoods
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Personal name Mani, Zied
Relator term author
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Note Décisions Marketing | o 84 | 4 | 2016-11-25 | p. 19-41 | 0779-7389
856 41 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="https://shs.cairn.info/journal-decisions-marketing-2016-4-page-19?lang=en">https://shs.cairn.info/journal-decisions-marketing-2016-4-page-19?lang=en</a>

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